Best content calendar software of 2024
Best content calendar software: quick menu
Scheduling is essential for every person whose work revolves around publishing regular content, e.g., journalists, social media managers, and vloggers. Businesses focused on creating content also need scheduling to perform their work effectively.
It’s challenging to plan a content schedule manually. Many software developers observed this need and created content calendar platforms to assist people. There are endless such platforms, and it can be challenging to pick the best one. However, we’ve created this guide to help you.
We’ll show you the best content calendar software you can choose in 2024. We conducted extensive research and testing and curated our list based on vital considerations, including pricing, features, ease of use, customer service, and more.
We’ve also featured the best calendar app of 2024.
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Best overall
(Image credit: Hootsuite)
A versatile platform with a stellar user interface
Specifications
Free plan: No
Trial: Free 30-day trial
Price: From $99 per month
Support: Chat, email, and social media channels
Reasons to buy+
Direct integration with social media platforms
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Schedule posts
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Intuitive interface
Reasons to avoid-
No free plan
–
Expensive plans
Hootsuite is a versatile content calendar tool for social media. It is integrated with the most popular social media platforms, allowing you to plan and publish posts directly from Hootsuite. Let’s look at how it performs in various criteria.
Interface
Hootsuite has an intuitive interface. Despite packing many features, the dashboard is designed in a way that’s easy to understand. You have a calendar, which you can use to plan your content. You can create the content draft and drag it into the calendar at the desired date. Once this date (and specified time) is reached, the content automatically gets published on your social account.
Hootsuite lets you see your schedule and adjust things anytime. The platform is accessible via a web browser, desktop app, and mobile app. You get full access to your social media calendar on the go, switching between different devices based on convenience.
Features
Hootsuite began as a platform to let people connect multiple social accounts in one dashboard and use a single calendar to schedule and publish content. The platform has retained this core feature, offering an easy way for social media managers to create and publish content.
On Hootsuite, you can access helpful tools to help you publish creative content. For example, you can upload designs directly from Canva or use images from a vast stock library. This platform also offers artificial intelligence (AI) writing assistance that helps users generate compelling text for social media posts. Likewise, an existing library of content templates gives you ideas to create your own compelling content.
Pricing
Hootsuite is a considerably expensive tool, with pricing starting from $99 per month for 1 user and 10 social accounts. You can also pick the Team plan for $249 monthly, allowing 3 users and 20 social accounts.
If you want a custom plan for over 5 users, you must contact Hootsuite’s sales team to negotiate a deal. You can negotiate bulk discounts if you fall under this category.
The main drawback of Hootsuite is its cost. It offers many valuable features but is an expensive tool for individuals and small businesses.
Read our Hootsuite review.
Best social media
(Image credit: Sprout Social)
An advanced platform for social media managers
Specifications
Free plan: No
Trial: 30 days
Price: from $249 per month
Support: Live chat, phone support, ticket support, webinars
Reasons to buy+
User-friendly interface
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Extensive third-party integration
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Free trial
Reasons to avoid-
No free plan
–
Expensive plans
Sprout Social offers a user-friendly interface. It doesn’t take much to understand and use this software effectively. Sprout Social does a great job of helping new users familiarize themselves with the dashboard.
You have a user-friendly calendar that serves as your content scheduler. You drag and drop content into this calendar, and you can monitor your schedule at all times. Sprout Social is accessible via the web or a mobile app (iOS and Android). The mobile app enables you to monitor your upcoming social posts and make changes on the go; it has the same features you’ll find on the browser interface.
Features
Sprout Social is an advanced social media management platform. Its features include a content calendar that allows you to schedule and publish social content directly from Sprout Social. This platform has integrations with virtually all popular social media platforms, meaning you can post directly to multiple platforms instead of logging in and posting individually.
After creating a post draft, you can drag and drop it into any date on your content calendar. Once that date is reached, Sprout Social automatically publishes the post for you.
Sprout Social also allows businesses to gather messages from all their social accounts (LinkedIn, Facebook, Instagram, etc.) in one inbox and respond directly from their Sprout Social dashboard.
Pricing
Sprout Social has no free plan, which is a significant drawback. Pricing starts from $249 monthly for the Standard plan, which is capped at 5 social profiles. The Professional plan costs $399 per month and provides access to unlimited social profiles.
The Advanced plan costs $499 monthly, unlocking access to more sophisticated features like the AI writing assistant. If you represent a large organization, you can contact Sprout Social’s team for a custom plan tailored to your needs.
Note that the monthly prices are for each user. Adding more users requires you to pay more, albeit at a discounted rate: $199 for the Standard plan, $299 for Professional, and $349 for Advanced.
Sprout Social offers a 30-day free trial for each plan, which allows you to test the features before making a final decision.
Read our Sprout Social review.
Best user friendliness
(Image credit: Canva Pro)
An intuitive content calendar at your fingertips
Specifications
Free plan: Yes
Trial: 30 days
Price: From $120 per year
Reasons to buy+
Cost effective
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User-friendly tool
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Multitude of features
Reasons to avoid-
Limited third-party integration
Canva and user-friendliness are synonymous with each other. It’s one of the most intuitive tools you can use, and the content calendar is no different. You have access to a neatly designed calendar to plan and schedule your upcoming posts. You can edit and monitor your content schedule anytime.
We put Canva on this list because it combines sophisticated design tools with a content calendar. You can use Canva’s design tool to create stunning graphics for your social media page and post them directly from your dashboard. Of course, direct posting requires linking Canva to your social media account beforehand.
Features
Canva is best known as a design tool, and you’d be forgiven for wondering why it’s on its list. The reason is that Canva offers a content calendar tool as part of the advanced features accessible to Pro subscribers.
Canva Pro provides a content calendar to schedule and plan your posts effectively. The great thing about using Canva Pro as a content planner is that you use Canva to design excellent posts and schedule them for posting on the same platform.
This platform has integrations with Facebook, Instagram, Twitter, and LinkedIn, allowing you to post directly without leaving Canva. However, Canva Pro lacks integration with many other social media platforms at this point.
Pricing
Canva Pro costs $12.99 per month or $119.99 billed annually for each user. It’s much more affordable than dedicated content calendar tools like Sprout Social and Hootsuite, which can run you hundreds of dollars monthly.
If you’re looking for an affordable content calendar solution, Canva Pro is a great choice.
Read our Canva review here.
Best for teams
(Image credit: Content Studio)
4. Content Studio
A content calendar that fosters collaboration
Specifications
Free plan: No
Trial: 14 days
Price: From $25 per month
Support: Chat, email
Reasons to buy+
Reasonable pricing
+
Innovative features
Reasons to avoid-
No free plan
–
Support needs improvement
ContentStudio scores high in the user-friendliness criterion. The platform offers a minimal, uncluttered interface you’ll likely enjoy using. Features are arranged neatly across the dashboard, with a white background contrasted by colored buttons. The arrangement makes finding just the feature you want at a specific time easy.
You can access ContentStudio from the web-based interface or mobile app (iOS and Android). Both mediums give you access to the same intuitive content calendar to plan your posting schedule. ContentStudio is a collaborative tool that allows you to share your calendar with colleagues and receive feedback.
Features
ContentStudio makes planning, managing, and organizing your social media content easy. It gives users a visually appealing calendar to plan and schedule posts. Of course, this platform has integrations with social media platforms, allowing you to schedule posts ahead of time and get them posted automatically at the specified time.
ContentStudio doesn’t just let you plan and post content. It also gives detailed analytics about your social posts so you can know where to improve. You can monitor your post engagement on different social platforms directly from one dashboard, removing the stress of juggling different apps to view your analytics.
Generative artificial intelligence is all the rage now, and ContentStudio isn’t left out. It offers an AI assistant that helps you generate compelling text and images for your social media campaigns. The AI assistant also gives ideas for posts that you want to write.
Pricing
ContentStudio offers three pricing plans: Starter, Pro, and Agency.
The Starter plan costs $25 monthly for one user with up to 5 social accounts and 10 GB of storage. It also limits the number of words the AI assistant can generate monthly to 10,000 and the number of images to 10.
The Pro plan costs $49 monthly for two users with up to 10 social accounts and 10 GB of storage. The AI assistant can generate up to 20,000 words monthly and 10 images on this plan.
The Agency plan starts from $99 monthly for five users with up to 25 social accounts. It’s a cost-effective option for content agencies handling social media posts on clients’ behalf.
ContentStudio offers a 14-day free trial without inputting card details.
Best content marketing agencies
(Image credit: Sendible)
5. Sendible
A practical tool designed for content management agencies
Specifications
Free plan: No
Trial: 14 days
Price: From $29 per month
Support: Email,chat
Reasons to buy+
Scalable solution
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Cost-effective for large-scale usage
+
Advanced content management features
Reasons to avoid-
No free plan
–
The analytics/reporting features needs improvement
Sendible has a great interface that makes it easy to manage your content. You have an interactive calendar where you can schedule social posts ahead of time. Sendible was designed for content marketing agencies working with multiple clients, so the app makes it easy to share your work with relevant clients.
A unique thing about Sendible is that it offers a white-labeled version. You can customize the interface to use your brand instead of Sendible’s. A customized interface looks more professional when you share a content calendar with external clients. The white-labeled platform costs significantly more than the normal one, but it’s worth it for large marketing agencies wanting to stand out from competitors.
Features
Sendible is designed to foster collaboration between content marketing agencies and their external clients. The platform allows multiple colleagues to collaborate seamlessly. You can tag colleagues on your content calendar, and they can leave comments and suggestions.
Sendible comes with advanced tools to help you create social content. For instance, a built-in editor lets you crop your images to suit each social platform’s ratio requirements. You have access to a template library that gives you valuable content ideas. You can select GIFs from Giphy and stock images from Pexels to engage your audience.
It’s not enough to just schedule and post content. Sendible gives you tools to analyze your post engagement and reach, although the reporting dashboard is not as advanced as what you’d find on some competitors.
Pricing
Sendible has reasonable pricing, starting from $29 per month for the Creator plan. This plan is for 1 user with up to 6 social profiles.
Agencies with multiple users can choose the Traction plan, which costs $89 monthly for 4 users managing up to 24 social profiles. The white-labeled version costs $240 per month for 10 users managing up to 60 social profiles, and the White Label+ plan costs $750 monthly for 100 users managing up to 300 social profiles.
Sendible is a cost-effective solution for content marketing agencies with dozens of users. It offers a 14-day free trial for each plan, allowing users to test the features before making a final decision.
Best free tool
(Image credit: Google)
A free tool to plan your content effectively
Reasons to buy+
Free to use
+
Easy to use
+
Collaborative features
Reasons to avoid-
No integration with social media platforms
–
No social analytics features
Google Sheets is best known as a spreadsheet tool, not a content calendar tool. However, this free tool can also function as a content calendar.
The Google Sheets platform has an interface that’s easy to understand. It allows you to create spreadsheets like on Microsoft Excel or any other spreadsheet app. You can use a spreadsheet to plan and manage your content schedule at no additional cost. Google Sheets already comes with calendar templates, so you can choose anyone to form the basis of your content calendar.
Google Sheets is accessible via a web browser or mobile app. You can view and edit your content calendar from any device where you’re logged into your Google account.
Features
Google Sheets allows users to create spreadsheets seamlessly. It has a template library where you can find pre-existing calendars to form the foundation of your content calendar. If the pre-made templates aren’t suitable, you can also download external templates and use them on Google Sheets.
This platform acts as a simple content management tool. It wasn’t built as a content calendar software and, therefore, lacks direct integrations with social media platforms. You can not schedule and post content directly as you’d do on Sprout Social, ContentStudio, and the like. There’s also no analytics dashboard to monitor the performance of your social posts; you have to do that directly on your social media account.
Collaboration is a major aspect of using Google Sheets. You can easily share your content calendar by generating a shareable link. You decide what someone who opens the shareable link can do: view, edit, or comment. Other users can easily adjust your content calendar if you permit them to.
Pricing
We picked Google Sheets as the best free content calendar tool. It’s completely free for individual users. Businesses subscribed to Google Workspace can also enjoy Google Sheets as part of their subscription.
Read our Google sheets review here.
Best ai powered content creation
(Image credit: Story chief)
7. StoryChief
A great tool for planning and creating content
Specifications
Free plan: Yes
Trial: 7 days
Price: From $40 per month
Support: Support center, chat,
Reasons to buy+
Well designed interface
+
AI content creation tools
+
Excellent customer service
StoryChief has a responsive user interface that feels enjoyable. You have an interactive calendar to plan your content and schedule posts ahead of time. You can create color-coded categories for different types of content and make each one stand out.
A slight drawback we observed is that StoryChief’s calendar doesn’t have a drag-and-drop interface. You can’t drag a scheduled post from one date to another in the calendar, as you’d do on many rival tools. Instead, you must click on the actual post and change the date.
Another drawback is that StoryChief doesn’t have a mobile app. You can only access it on a web browser.
Features
StoryChief is a versatile content management platform with the calendar as one of its main features. The calendar allows you to plan your social posts meticulously and schedule posts ahead of time. StoryChief has direct integrations with over 100 social platforms, allowing you to post content directly from your dashboard.
You can monitor the performance of your content across different social platforms directly from your StoryChief dashboard. You’ll see vital metrics about your post engagement, enabling you to decide when to change your strategy.
One of the best things about using StoryChief is the platform’s AI writing assistant. You can use this assistant to help you generate effective marketing posts. You can feed the assistant prompts, and it’ll output relevant text based on your queries. The assistant can also help you adjust your written text to sound better for the target audience. It can help with keyword research and other activities that help your social posts rank high.
Pricing
StoryChief offers different pricing plans for individuals, teams, and dedicated content agencies.
The Individual plan costs $40 per month and allows you to integrate just 3 social channels and schedule a maximum of 20 posts.
The Marketing Team plan costs $60 monthly for 4 users, allowing 3 social channels and unlimited social posts.
The Agency plan costs $180 per month for 3 workspaces. Each workspace allows 4 users, 3 social channels, and unlimited social posts.
StoryChief offers a 7-day free trial with no card details needed. It’s a costly tool compared to the competition.
Best for instagram scheduling
(Image credit: Hopper)
8. Hopper HQ
An excellent Instagram content scheduler
Specifications
Free plan: No
Trial: 14 days
Price: From $16 per month
Support: Email, live chat
Reasons to buy+
Users can preview scheduled posts
+
Easy-to-use interface
+
Simple setup process
Reasons to avoid-
Customer support needs improvement
Hopper HQ offers a stellar user interface. You have a neat dashboard to create and schedule posts ahead of time. Hopper HQ markets itself mainly as an Instagram scheduler but also works with other social platforms like X (Twitter), Facebook, and LinkedIn. You can create a post from your dashboard and publish it to multiple platforms simultaneously.
This platform gives you access to an interactive content calendar where you can drag and drop posts. You can use color codes to categorize your posts and make them easier to understand. Hopper HQ allows you to preview Instagram posts to see exactly how they’ll look when published. You’ll likely enjoy using Hopper HQ’s visually appealing dashboard with minimal clutter.
Features
Hopper HQ works with various social platforms, although the platform is centred on Instagram. You’ll first connect your social accounts to Hopper HQ to allow the app to publish posts directly. Afterwards, you can create posts and schedule them for automatic publishing at a later date.
This platform lets you bulk-upload photos and videos from your PC or import them from cloud storage tools like Dropbox and Google Drive. After uploading a picture, you can use Hopper HQ’s editing tool to crop and tweak your images.
Hopper HQ gives you a calendar to plan your content schedule. After creating posts, you can drag and drop them directly into different dates on the calendar, and Hopper HQ automatically publishes them when due. You have access to analytics tools to evaluate the performance of your posts without leaving your Hopper HQ dashboard.
Agencies can use Hopper HQ to collaborate seamlessly on social posts. Administrators can invite as many team members as needed and control who can see certain social profiles. You control who can publish posts, who can create drafts, and who can only view posts but make no changes.
Pricing
Hopper HQ has a simple pricing structure. It costs $16 per month per social set. A social set refers to a pair of account connections: Instagram, Facebook, Twitter, TikTok, LinkedIn, Pinterest, and YouTube.
You must pay for additional social sets to manage more than one account on a single social media platform. For example, if you have three Instagram accounts, you’ll need three social sets costing $48 ($16 x 3) monthly.
Hopper HQ doesn’t have a free plan but offers a 14-day free trial to test its features.
Best analytics
(Image credit: Brandwatch)
9. Brandwatch social media management
A content calendar with sophisticated analytics
Specifications
Free plan: No
Trial: Free trial available
Support: Ticket system
Reasons to buy+
Detailed analytical reports
+
Intuitive user interface
+
Excellent customer support
Brandwatch has an excellent score in the user-friendliness criterion. It offers an intuitive calendar that makes organizing and scheduling your social posts easy. You can drag and drop posts across the calendar to change their schedule. This platform gives you a content library to keep graphics you want to use for your posts; you can store and use items in this library anytime you wish.
Brandwatch is accessible via a web browser or mobile app for iOS and Android devices. The mobile app (called Hub by Brandwatch) allows you to schedule and monitor your social posts on the go, especially when using a PC is uncomfortable.
Features
Brandwatch is an advanced social media content planner. It allows businesses to plan and publish social content from a single calendar. This platform is integrated with Facebook, Instagram, and LinkedIn, allowing you to schedule and publish posts automatically. You can publish promoted posts and optimize your ad campaigns directly from your Brandwatch dashboard.
This platform’s defining feature is its detailed analytics dashboard. It allows you to monitor your posts’ performance to a great extent. Your dashboard shows your post engagements, reach, and impressions in a visually appealing way. You can compare the performance of different posts or compare your performance to competitive benchmarks.
Brandwatch fosters collaboration within social media management teams. You can share your content calendar with colleagues, and they can make edits or leave comments depending on the permission you grant them. You can share your content calendar with external parties and receive feedback.
Users can upload images and videos directly from their devices or import them from external cloud storage services. Once you upload a graphic, you can reuse it as often as you wish.
Pricing
Brandwatch doesn’t have standard pricing; you’ll need to contact the sales team to negotiate a custom deal. Yet, Brandwatch has a reputation for being expensive, with costs running into thousands of dollars annually. This high price makes it unsuitable for small businesses with limited budgets.
You can ask for a demo to test Brandwatch before deciding whether to pay for full access.
Best for small businesses
(Image credit: Buffer)
Best for automatic scheduling software
Specifications
Free plan: Yes
Trial: Free 14-day trial
Price: From $6 per month
Support: Ticket system, a knowledge base, Discord, Twitter and Facebook chat
Reasons to buy+
Affordable
+
Quick and easy setup
+
Free version available
Buffer offers an intuitive, uncluttered interface. It has a white background, with features arranged neatly on the top and left-hand sides of the dashboard. You can easily find any feature you need at any time.
You can access Buffer via a web browser or download the mobile app on your iOS or Android device. However, note that the mobile app does not offer all the features you’ll find on the desktop version.
Features
Buffer is a relatively affordable social media management tool designed for small businesses. It offers a content calendar that allows users to plan and publish social media posts seamlessly. Buffer is integrated with popular social platforms like Facebook, Instagram, Twitter, Pinterest, and YouTube, allowing you to post directly from your dashboard.
Buffer makes it easy to collaborate with other users. You can tag other users to provide feedback and easily share your content calendar with other people. You can set up a chain of approval that controls when a post can be scheduled for publishing.
Buffer comes with an artificial intelligence assistant like many rival tools. This AI assistant helps you generate ideas, translate posts, rewrite content, and more. It enables you to create compelling social media posts that will resonate with your audience.
You can upload both images and videos to Buffer. Buffer allows you to post videos directly to Instagram Reels, YouTube Shorts, and TikTok.
Pricing
Buffer offers a free plan with basic features, unlike many competitors offering no free version. This free plan lets you connect up to 3 social channels and includes the basic planning & publishing features.
The Essential plan costs $6 monthly for each channel. This plan includes analytics reports and tools to help you boost your engagement.
The Team plan costs $12 monthly for 1 channel. This plan supports collaboration and allows you to add unlimited team members and clients.
The Agency plan costs $120 monthly for 10 social channels and allows custom access & permissions control.
Buffer is an affordable tool compared to most competitors. Each paid plan has a 14-day free trial period to test the features before making a final decision.
Read our Buffer review
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